When Someone Asks ChatGPT for Help,
Does It Recommend You — Or Your Competitor?
Every day, your potential customers ask AI for recommendations.
Only 3-4 businesses get named. Everyone else is invisible.
Where your customers are searching:
We Know You're Already in ChatGPT.
You're Just Not Being Recommended.
Go ahead — open ChatGPT and search your business name. You'll show up. Of course you will. That's a name search.
Now try something different. Type what your customers actually type:
"I'm getting divorced with significant assets. What kind of lawyer do I need?"
"My AC is 15 years old and struggling. Should I repair or replace it?"
"I just started an LLC. What do I need to know about quarterly taxes?"
"I'm relocating to Austin for work. How do I find the right neighborhood?"
This is how people actually use AI. They don't search your name. They describe their problem. And when they do, ChatGPT recommends 3-4 businesses by name.
Your Front Desk Already Knows the Difference.
They Just Don't Know Why.
Type 1 Call
What Your Front Desk Hears:
The Reality: They found 10 businesses on Google. You're name #6 on their list.
They don't know why you're different. So they're comparing the only thing they can: price.
15 minutes later: "Let me think about it."
Type 2 Call
What Your Front Desk Hears:
That's it. That's the whole call.
The Reality: They didn't find you. AI recommended you.
- No price interrogation.
- No "what's included?" — AI already explained.
- No comparison shopping. They already decided.
They just need an appointment.
You don't need more calls. You need better calls.
Same phone. Same front desk. Same hours.
The only difference? AI didn't just list you. It recommended you.
This Works for Any Service Business
Where Customers Ask AI for Help.
Legal
Financial Services
Healthcare
Home Services
Real Estate
Accounting
This Isn't SEO.
Your Agency Can't Fix This.
Right now you're probably thinking: "I'll just tell my SEO guy to handle it." Here's the problem.
Old Game: SEO
SEO optimizes for Google rankings. Get to position #1 for weight loss clinic Austin. More traffic. More clicks.
New Game: AI Optimization
AI doesn't rank. AI recommends. It's scanning thousands of signals to decide who to recommend by name. Different game. Different rules.
What Actually Triggers a Recommendation?
We call it The CITE Framework.
overage
Are you present across the platforms AI trusts? Directories, review sites, publications, professional associations — not just your own website.
ndexability
Can AI actually extract your information? Services, specializations, locations — or is it buried in paragraphs and PDFs it can't parse?
rust
Credentials, certifications, reviews, awards. The authority markers that tell AI you're legitimate — not just another listing.
ntity
Does AI know exactly what you are? "Fee-only fiduciary specializing in retirement planning for tech executives" is clear. "Comprehensive wealth management" is noise.
The 3-4 practices getting recommended? They have these signals dialed in. Everyone else is invisible.
The Window Is Now
The practices getting recommended aren't smarter than you. They just got there first.
Open Opportunity
Most practices only show up for name searches. A handful dominate the help-seeking queries. Easy to break in.
Harder to Compete
10-15 practices per market will figure this out. You'll be fighting for the remaining slots.
First Mover Advantage Gone
This will be table stakes. Hard to displace the winners who have built 12 months of AI authority history.